Market Disruption: Rebirth Island’s Return
Rebirth Island, a popular map in the popular first-person shooter game Call of Duty: Warzone, has undergone several temporary removals and re-introductions. These strategic moves have significant economic implications. The initial release of Rebirth Island in 2020 boosted Warzone’s player count and in-game revenue. Its subsequent removals and re-introductions have generated a sense of scarcity, driving players to engage more frequently to maximize their time on the map. This has resulted in increased microtransactions, game sales, and overall revenue for the game’s developer, Activision Blizzard.
